How to think about bundles
A bundle is retention you buy with a discount. Month-to-month, every renewal is a decision a subscriber can quietly skip; a prepaid bundle removes that decision for its whole term. That is why a bundle at 25% off frequently beats the same subscriber paying monthly and churning in month two — and why the discount is an investment, not lost revenue.
Set your base price first, then ladder the bundles, and remember the quiet rule from the price list: every tier of your menu tells fans what kind of page this is. A 60%-off bundle says something you probably do not want said.